Privacy Policy

100 Years Journey (“100 Years Journey”, “we”, “our”, “us”), operates the website located at the URL www.prima.co (as defined in our Terms & Conditions, the “Site”). 100 Years Journey honors your privacy and is devoted to protecting the information we gather from you on our Site. The purpose of this Privacy Policy is to inform you of the methods by which PRIMA may collect, use, and disclose personal information from you and other users of the Site.

Extent of Policy

Our Privacy Policy defines how we gather, use, disclose, and manage your personal, financial, and any other information that you provide us with on our Site, and how we protect your information and privacy. This Privacy Policy is applicable to, without limitation, to any person that uses the Site, creates an Account (as defined in our Terms & Conditions), or alternatively supplies us with any personal, company, financial and/or any other information.

BY USING AND/OR ACCESSING THE WEBSITE, OR ALTERNATIVELY SUPPLYING US WITH ANY INFORMATION, YOU ARE AGREEING TO THIS PRIVACY POLICY, INCLUDING THE WAY WE USE YOUR INFORMATION, WITH OR WITHOUT AN ACCOUNT WITH PRIMA. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, OR TO ANY CHANGES WE SUBSEQUENTLY MAKE TO THIS PRIVACY POLICY, YOU SHOULD STOP USING BOTH USING THE WEBSITE AND/OR PROVIDING INFORMATION TO US, EFFECTIVE IMMEDIATELY.

Although the Site may include links to other websites, this Privacy Policy is not applicable to any information or data collected on or through any third party websites. We will not be held accountable for any of the privacy practices of such third party websites as they may have their own. We encourage you to review their privacy policies to fully comprehend their privacy procedures.

Information We Collect

When you visit our Site or use one of our mobile applications, we may collect your IP address, and standard web log information, such as your browser type and the pages you accessed on our website (“Usage Information”). Usage Information may be stored or accessed using a variety of technologies that may be downloaded to your personal computer, laptop, tablet or mobile phone (a "Device") whenever you visit or interact with our Service.

Personal and demographic information is collected when you purchase our products, create an account or use our Services. This certain information may come from data you provide directly, such as your name, email address, date of birth, or phone number, etc. (“Personal Information”), and such information as your gender, age, home address, income, etc. ("Demographic Information"), when you purchase a product or register an account with us, subscribe to any of our services or newsletters, respond to survey questions, requests or inquiries you make through our Site, and/or any other information you provide to us or when you otherwise communicate or interact with us. If we combine demographic or similar information with the Personal Information we collect, we will treat it as Personal Information under this Privacy Policy.

Elements of our Sites and Services may allow users to upload photos, media, bios, original content, and to share their experiences, such as reviews and comments. We cannot prevent others from recording or capturing any of your posted photos, videos, or information through various technologies used to capture website content. You should not post text, photos, and videos on our Sites or Services if you do not want others to see or possibly copy the media you post.

We do not collect information related to your race or ethnic origin, political opinions, religious or philosophical beliefs, trade union memberships, genetic or biometric data, health or mortality, sex life or sexual orientation, unless we are required to do so by law.

How We Collect Information

We may collect information in one or multiple of the following ways:

Through the completion or submission of paper and/or electronic forms found on the Site and/or a third party-hosted website;
Through SMS (Short Message Service) messages sent via cellular phone, email, and/or other communications;
Through inbound and/or outbound telephone calls and/or email between us and you;
Through surveys;
Through Social Media such as but not limited to Instagram, Facebook, Twitter, Pinterest, Youtube, and/or Google+;
Through “cookies”(small files that are stored on a user’s computer) and other similar technological means
How We Use Information
We may use your Personal Information, Demographic Information or Usage Information for a number of purposes, which may include; (i) to facilitate the creation of and secure your account on the Sites or Services; (ii) to identify you as a user in our system; (iii) to provide, personalize, and improve the Site or Services; (iv) to communicate with you about your use of the Sites or Services and identify your products and services preferences, and to inform you of new or additional products, services and promotions; (v) to develop new products and services; (vi) to customize your experience, the advertising you view and recommend content; (vii) to fulfill your requests with customer support; (viii) to send newsletters, surveys, offers, upcoming events, and promotional materials related to the Sties and Services; (ix) to notify you of any online entry sweepstakes, or contests so you may participate in them; (x) to protect, investigate, and prevent potentially fraudulent, unauthorized, or illegal activities; (xi) to protect our rights and the rights of other users; and (xii) as otherwise described in this Privacy Policy or in notices we provided to you.

100 Years Journey maintains a strict “no-spam” policy. If you register for an account on the Sites or Services, you may receive newsletters, notices and/or special offers via email or text message, unless you have requested otherwise at the time of registration.

We do not use your Personal Information, Demographic Information or Usage Information to make automated decisions.

Sharing Your Information

We do not share your Personal Information with any unrelated third party except as expressly provided herein. Information is shared within our Sites and Services and any information or content that you voluntarily post using our Sites and Services will become available to the public. Please be mindful of your own privacy needs as you choose what to share and make public. We cannot control the privacy or security of information you choose to make public or share with others. We may share information with businesses that are legally part of PRIMA. We may remove parts of information that identify you and share this anonymous data with other parties. We take reasonable measures to help protect your information from loss, unauthorized access, alteration, and misuse.

The Sites and Services may provide options to share certain information in your account with third-party social networking services like Facebook, Google, or Twitter. We are not responsible for the use or re-sharing by others of any of your information once it is made public. If you do not want your information to be made public, you should not use our Sites and Services in this manner and/or you should adjust your privacy settings on the applicable social networking service accordingly. We are not responsible for and we do not control these social networking services’ privacy practices. Please review the applicable privacy policy for information about how they use your information.

We may share your Usage Information and user statistics with third parties. We do not share your Personal Information collected directly from you with third parties unless you have consented (either through an opt-in our opt-out opportunity) at the time you provide your Personal Information.

We may share the information we have collected about you, including Personal Information, as disclosed at the time you provide your information and as described below or otherwise in this Privacy Policy:

When You Agree To Receive Information From Third Parties. You may be presented with an opportunity to receive information and/or marketing offers from third party(s). If you do not agree to have your Personal Information shared, your Personal Information will not be shared with such third party(s) for direct marketing purposes. If you do agree to have your Personal Information shared, your Personal Information will be disclosed to such third party(s) and all information you disclose will be subject to the privacy policy and practices of such third party(s). We are not responsible for the privacy policies and practices of such third party(s) and, therefore, you should review the privacy policies and practices of such third party(s) prior to agreeing to receive such information from third party(s). If you later decide that you no longer want to receive communication from a third party, you will need to contact that third party directly.

Third Parties Providing Services On Our Behalf. We may use third party vendors to perform certain services on behalf of the Site, such as hosting the Site, designing and/or operating the Site's features, analyzing users' interactions with the Site, enabling us to send you e-mail, or performing other administrative services. We may provide these vendors with access to user information, including Personal Information, to carry out the services they are performing for you or for us.

Sweepstakes, Contests And Promotions. We may offer sweepstakes, contests, and other promotions (any, a "Promotion") through the Site that may require registration. By participating in a Promotion, you are agreeing to the terms, conditions or official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list.

Administrative And Legal Reasons. We may also transfer and disclose user information, including Personal Information, to third parties: (i) in the event we are required to respond to subpoenas or other legal process or if in our good faith opinion such disclosure is required by law; (ii) at the request of governmental authorities conducting an investigation; or (iii) to protect and/or defend the Site's Terms and Conditions or other policies applicable to the Site or to protect the personal safety, rights, property or security of any individual. We may also use device identifiers (e.g., IP addresses) to identify users, and may do so in cooperation with copyright owners, Internet service providers, wireless service providers or law enforcement agencies, in our discretion. Such disclosures may be carried out without notice to you.

Business Transfers. We may share Personal Information with our subsidiaries and affiliates for internal business reasons. We also reserve the right to disclose and transfer all information related to the Site, including Personal Information: (i) to a subsequent owner, co-owner or operator of the Site or component of the Site, such as a database; or (ii) in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of our assets or other corporate change, including, without limitation, during the course of any due diligence process.


Please contact our Customer Service team with any questions or concerns regarding this Privacy Policy.